The stunning anticipation for F-150 Lightning is a credit to the work of our Ford engineers and designers, and the UAW team members who are building these trucks with pride.”įord has unprecedented demand for F-150 Lightning with 200,000 reservations and is expanding the Rouge Electric Vehicle Center to ramp up production to a planned annual run rate of 150,000 in 2023. “The Rouge is where Ford perfected the moving assembly line, making it a fitting backdrop as we make history again. “Today we celebrate the Model T moment for the 21 st Century at the Rouge Electric Vehicle Center,” said Ford Executive Chair Bill Ford. Ford F-Series has been America’s best-selling truck for 45 years in a row and is second only to the iPhone in revenue among all American consumer products, according to a 2020 study. F-150 Lightning is the fastest-accelerating F-150 yet and the only full-size electric pickup available now with a starting price less than $40,000.īuilt at the ultra-modern Rouge Electric Vehicle Center within Ford’s historic Rouge Complex, F-150 Lightning is the only electric vehicle that is Built Ford Tough. Ford is the top automaker in America in terms of 2021 production, sales of U.S.-made vehicles and employment of hourly autoworkersĭEARBORN, Mich., Ap– Today marks the launch of the all-new, electric F-150 Lightning pickup – a milestone moment in America’s shift to electric vehicles.į-150 Lightning trucks are now being built for customers across America.
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Lightning is the smartest, most innovative F-150 that Ford has ever built, with the freedom of a 10-kilowatt smart power plant on wheels, software updates that will make it even better over time and Built Ford Tough capability.Lightning is drawing interest from customers of competitor brands at a record rate across North America, with three out of four reservation holders new to Ford.
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